Our goal is to clearly define brands to drive success from the core
Our process
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01 — Connect
We take a deep look at your organisation to understand what matters most, and what makes you stand out.
02 — Workshop
We work with you to clarify your core values and the impact you want to make.
03 — Develop
We create a brand model that defines your mission, business operations, and stakeholder impression.
04 — Activate
We implement your brand strategy to drive action, enhance your mission, and influence stakeholders.
05 — Support
We continuously support you to strengthen and add value to your brand and business.
01 Connect
Business, brand and people audit
— Understand your processes and how you deliver your product and service.
— Review your current internal and external communication and experiences to see how you connect with your audiences.
— Interview your internal and external stakeholders to uncover how well your impressions match your intentions.
02 Workshop
Brand Values
— Assemble a broad team of internal stakeholders to uncover the true purpose of business and the collective beliefs that drive it.
Brand Behaviours
— Explore how agreed values are currently realised in and beyond the business and how they could be realised in the future.
03 Develop
Brand Model Development
— Create a complete single-page brand model that summarises how your brand’s purpose, values, behaviours and impressions run throughout every area of your business.
Brand Value Mapping
— Show how each brand value should be applied to and affect target stakeholders, products and services.
Brand and Business Strategy Alignment
— Show how each brand value should be applied to, and affect, each product or service.
04 Activate
Brand Strategy Presentation
— Help internal stakeholders to unite and motivate the team.
Brand Experiences Recommendations
— Demonstrate how the brand drives growth by engaging and influencing key stakeholders, both internally and externally.
Brand Experiences Workshop
— Gather internal stakeholders to plan effective brand activation for immediate and lasting business impact.
Brand Communication Strategy
— Create a strategy to engage audiences throughout their journey and convert them into loyal supporters or buyers.
05 Support
Brand Experience Support
— Provide ongoing guidance on developing and implementing brand experiences, ensuring they fit the strategy and brand values.
6-monthly Implementation Review
— An opportunity to assess and quantify the success of the brand strategy and identify areas for improvement.